Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines.
In general, the higher ranked on the search results page, and more frequently a site appears in the search results list, the
more visitors it will receive from the search engine’s users (which in turn, for businesses means more customers). SEO
may target different kinds of search, including image search, local search, video search, academic search, news search
and industry‐specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. WeCanDo is a “Search Engine Optimizer”, which are consultants who carry out optimization projects on behalf of clients. We offer SEO as a stand‐alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into Content Management as part of our Web Service Packages.
Perspective (Global / Regional)
Selecting your keywords or phrases to target your audience, search engine optimization ensures that you and your company are found globally or regionally by those who require exactly what you offer. You can reach the targeted customers of your own choice.
Once a website has been optimized, it will increase the visibility of your website in search engines. More people will visit your website and it will give international recognition to your products/services.
High ROI (Return on Investment)
An effective SEO campaign can bring a higher return on your investment than any other type of marketing for your company. This will therefore increase your volume of sales and profit overall.
Long term positioning
Once a website obtains position through a SEO campaign, it should stay there for long term as opposed to PPC (Pay Per Click). SEO is a cheaper and long term solution than any other search engine marketing strategy.
One of the great benefits of search engine optimization is that it is cost effective and requires the minimum amount of capital for the maximum exposure of your website.
It is a unique quality of SEO campaigns that you can quantify the results of SEO by positioning reports of search engines, visitor conversion and the other factors of this nature.